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Viaan Industries enters into partnership with Zee TV

06 Jun 2019 Evaluate

Viaan Industries has entered into partnership with Zee TV to air a unique live, interactive game show called ‘LagaoBoli’. The format is an exclusive IP of the company and will start airing from August 18, 2019 on Zee TV.

‘LagaoBoli’ is a new concept where TV viewers can bid LIVE for a brand new car or other products from the comfort of their home via the LagaoBoli app. The person who places the lowest unique bid will see their picture; name and location LIVE on the TV channel.

Viaan Industries was founded in Mumbai, India by renowned entrepreneur Raj Kundra and top celebrity Shilpa Shetty Kundra. The company has a strong and growing presence across the promising sunrise sectors of Entertainment (Gaming, Licensing, Animation), Health & Wellness.

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