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Lux Industries’ arm ties up with Virat Kohli brand

20 Aug 2019 Evaluate

Artimas Fashions, a subsidiary of Lux Industries, has entered into a partnership to manufacture and market a male innerwear brand, promoted by Indian cricket captain Virat Kohli. Initially, the 'one8' brand would be available on e-commerce platforms, after which retail-channel sales would follow.

Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.

Lux Industries Share Price

1267.75 -2.75 (-0.22%)
07-Aug-2026 16:59 View Price Chart
Peers
Company Name CMP
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Arvind 560.25
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