Artimas Fashions, a subsidiary of Lux Industries, has entered into a partnership to manufacture and market a male innerwear brand, promoted by Indian cricket captain Virat Kohli. Initially, the 'one8' brand would be available on e-commerce platforms, after which retail-channel sales would follow.
Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.