Lux Industries’ arm ties up with Virat Kohli brand

20 Aug 2019 Evaluate

Artimas Fashions, a subsidiary of Lux Industries, has entered into a partnership to manufacture and market a male innerwear brand, promoted by Indian cricket captain Virat Kohli. Initially, the 'one8' brand would be available on e-commerce platforms, after which retail-channel sales would follow.

Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.

Lux Industries Share Price

1503.00 -0.55 (-0.04%)
16-May-2024 16:01 View Price Chart
Peers
Company Name CMP
PDS 435.75
Vardhman Textiles 454.00
Arvind 367.10
Welspun Living 146.35
Alok Inds 26.86
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