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Lux Industries’ arm ties up with Virat Kohli brand

20 Aug 2019 Evaluate

Artimas Fashions, a subsidiary of Lux Industries, has entered into a partnership to manufacture and market a male innerwear brand, promoted by Indian cricket captain Virat Kohli. Initially, the 'one8' brand would be available on e-commerce platforms, after which retail-channel sales would follow.

Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.

Peers
Company Name CMP
Vardhman Textiles 487.00
Welspun Living 209.75
Arvind 494.70
Raymond Lifestyle 491.00
K.P.R. Mill 1092.90
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