Bata India is planning to strengthen its presence in the domestic market by adding 500 stores in next five years, focusing mainly on smaller markets. The company has identified tier II, III and IV cities where it has plans to broaden its sales network through the franchise model.
The company has already identified 180 such markets in smaller cities pan-India, where the company is seeking franchise partners to expand its presence beyond metro cities. The company is betting big on franchising and already has over 150 franchise stores across the country.
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.
