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Tata Global Beverages’ JV, Penguin Random House India tie up to launch coffee themed novel

14 Nov 2019 Evaluate

Tata Starbucks, a 50:50 joint venture (JV) between Tata Global Beverages and Starbucks Coffee of the US, has collaborated with Penguin Random House India to launch bestselling author Harish Bhat’s new book 'An Extreme Love of Coffee'. Celebrating the beautiful beverage that excites and sustains millions of Indians, young and old, for the first time ever in India, several outlets of TATA Starbucks across the country will be retailing this unique novel entirely inspired by the romance of Indian coffee.

Tata Global Beverages is a global beverage business with a brand presence in over 40 countries. The company has significant interests in tea, coffee and water and is the world’s second largest tea company.

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