Mahindra Lifespace Developers has unveiled a new social media campaign ‘Shower Ki Sachchai’ to create awareness and drive conversations as well as behavioural change in support of water conversation in India. The campaign highlights the potential water wastage caused due to indiscriminate time spent under showers while offering alternatives and tips to save water.
Mahindra Lifespace Developers is the real estate and infrastructure development business of the $19 billion Mahindra Group, and a pioneer of sustainable urbanization in India.