Tata Global Beverages’ (TGB) brand Tata Tea, has tied up with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore and Indian Grand Prix, scheduled from September 21-23 and October 26-28, respectively.
With this association, the company aims to promote Tata Tea brand, with its logos appearing on the HRT Formula 1 team car and on the helmet worn by Narain Karthikeyan. TGB’s association with Narain Karthikeyan and consequently, Formula 1, is expected to give it a platform to connect with a large global viewership to a brand that is second only to the football world cup.
| Company Name | CMP |
|---|---|
| Tata Consumer Prod. | 1118.05 |
| CCL Products (India) | 1199.30 |
| Mcleod Russel India | 55.22 |
| Jay Shree Tea& Inds. | 85.49 |
| Goodricke Group | 188.25 |
| View more.. | |
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