Skip to main content

MoneyWorks4Me

Tata Global Beverages’ Tata Tea brand to sponsor Narain Karthikeyan

21 Sep 2012 Evaluate

Tata Global Beverages’ (TGB) brand Tata Tea, has tied up with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore and Indian Grand Prix, scheduled from September 21-23 and October 26-28, respectively.

With this association, the company aims to promote Tata Tea brand, with its logos appearing on the HRT Formula 1 team car and on the helmet worn by Narain Karthikeyan. TGB’s association with Narain Karthikeyan and consequently, Formula 1, is expected to give it a platform to connect with a large global viewership to a brand that is second only to the football world cup.

Peers