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UFO Moviez unveils new brand identity to reinforce its cinema advertising offering

13 Dec 2019 Evaluate

UFO Moviez India has unveiled a new brand identity, which is intended to explicitly represent the company’s core business offering i.e. cinema advertising and add value to its stakeholders. With this, UFO Moviez is realigning its network, into two powerful channels - PRIME SCREENS (multiplexes and Hollywood release centres) and POPULAR SCREENS (standalone screens and mass appeal screens).

UFO Moviez India was incorporated as ‘Valuable Media’. The company is India’s largest digital cinema distribution network and in-cinema advertising platform (in terms of numbers of screens).

Peers
Company Name CMP
PVR Inox 1334.90
Saregama India 503.45
Shemaroo Entertain. 120.20
UFO Moviez India 61.13
Balaji Telefilms 94.90
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