Arvind is planning to introduce its fashion brand Flying Machine and French brand Elle in African countries and Middle East, followed by success of its apparel brand Arrow. This Flying Machine is owned by Arvind, while the company has license agreement with Elle. It has launched Arrow in Zimbabwe, South Africa in department stores such as Strata 4, Craig and other exclusive brand outlets.
The company is in talks with international brands in kidswear, womenswear and youth segments, which will come through licensing agreements with the former. Meanwhile, the company will look into opportunities in multi-brand retail.
