ITC is focusing on quality and innovation to sustain its leadership position in the cigarette business. The company has recently revised prices of its cigarettes to mitigate the impact of the increase in taxes on the tobacco product.
In recent months, the company has launched new innovative and differentiated offerings such as Gold Flake Indie Mint, Gold Flake Neo and Classic Rich & Smooth in the premium end.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
