SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

ITC likely to enter chewing gum market

18 Aug 2011 Evaluate

ITC, tobacco-to-foods giant is likely to foray in the chewing gum market and take on multinational players like market leader Perfetti Van Melle and Wrigley’s. ITC operates only in the sugar confectionery arena, which limits its size of business while Perfetti has varied products in the Rs 4,000 crore confectionary businesses that include sugar confectionery (mints, candies, éclairs, etc) and gum.

The company is said to be developing the gum base indigenously to cut costs instead of importing the gum base. The company will get to expand its portfolio in the confectionery business with this entry.  The chewing gum market constitutes 27% of the total confectionary market. The Indian chewing gum market is dominated by Perfetti, which has the flagship brand Centre Fresh, bubble gum brand Big Babol and Centre Shock.

ITC, on the other hand, has Candyman and Minto (for its mints), which it bought from Candico as its key brand in this arena. ITC already has a very strong sales and distribution team in place. They can even reach roadside paan and cigarette vendors. This is a very important factor in a category like this, which mostly depends on penetration.

ITC Share Price

298.65 -5.55 (-1.82%)
13-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
ITC 298.65
Godfrey Phillips 2042.00
VST Industries 226.20
The Indian Wood Pro. 31.63
NTC Industries 155.20
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×