The walls and floor tiles manufacturer - Somany Ceramics is reworking on its expansion plans and has decided to open only 50 retail stores with focus on the Tier II and Tier III cities instead of earlier plans of opening 60-65 retail stores. The company has decided to go slow on its expansion plans as the real estate segment is standing still on sales and with increase in raw material costs, ceramics industry is facing cost pressure on its earnings.
The company opened its first Global Exclusive (GE) showroom in Kolkata and in a span of next six months the company plans to open another three showrooms. It will also set shop in Siliguri. It is betting big on the GE showroom concept and is offering higher incentives to its dealers on sales from this segment. Under the Global Exclusive brand Somany is selling high end imported tiles which have been sourced from Spain, Malaysia, Italy, Turkey and Spain. 50 percent of its imports are coming from Spain and Malaysia followed by China and Italy.
Somany Ceramics is a pioneering manufacturer, supplier and exporter of Floor Tiles, Wall Tiles, Sanitary Ware including urinals, basins, etc. Somany strives to bring its customers floor, wall, vitrified, ceramic, porcelain and innovative tiles that are the very latest in the world.