ITC and direct selling major Amway have entered into a strategic partnership to jointly distribute a range of products in the health and immunity boosting space. As part of this, ITC has introduced 'B Natural+' range of fruit juices, which would be distributed exclusively by Amway using its direct selling network for a limited period of time.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
