ITC has partnered with Bayer CropScience to market Bayer’s crop protection products to farmers through the ITC’s eChoupal online platform. The partnership has commenced as a pilot project in Mysore, Karnataka, and will gradually be expanded to other geographies across India. With COVID19 disrupting farming operations and on farm advisory, this initiative will help farmers avail agri inputs and digital advisory on a timely basis.
Over 42,000 ITC farmers, covering 60,000 hectares across 1,100 villages in Mysore region will benefit from the partnership with Bayer. Farmers can place their order for Bayer products through the eChoupal 4.0 platform and track their orders. Farmers without access to smartphones can place their orders online with assistance from field staff or even place offline orders.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
Company Name | CMP |
---|---|
ITC | 439.95 |
Godfrey Phillips | 3318.25 |
VST Industries | 4125.00 |
The Indian Wood Pro. | 31.23 |
Golden Tobacco | 47.73 |
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