Jubilant FoodWorks (JFL) has forayed into the Rs 500 crore ready-to-cook segment with the launch of a new brand, 'ChefBoss'. The 'ChefBoss' range of sauces and pastes includes eight different products across two types of cuisines (Indian and Chinese) and will initially be exclusively available for consumers across ecommerce portals. The online sale of products will shortly start with Amazon (National), Flipkart Supermart (NCR, Mumbai and Bangalore) and Milkbasket (NCR). The brand plans to expand product availability by adding more ecommerce platforms as well as retailing through supermarkets and hypermarkets in the near future.
ChefBoss has been built on the insight that consumers are looking to explore and add more cuisines to their home cooking. The brand endeavour is to solve problems around cuisine exploration, by making this quick and easy for consumers. Thus all solutions under ChefBoss are easy to make in 2 or 3 steps & take just anywhere between 515 minutes. Furthermore, ChefBoss provides a complete solution with only vegetables, paneer or chicken to be added from the consumers end. . The product range comes in convenient sizes of 150gm to 200gm, and competitively priced between Rs 75 to Rs 100 per pack.
Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.
