Jubilant FoodWorks - Domino’s Pizza, the market leader in the organized pizza home delivery segment in India, has launched their new brand positioning campaign ‘Yeh Hai Rishton Ka Time’.
The campaign ‘Yeh Hai Rishton Ka Time’ is conceptualized by Contract Advertising. This new campaign would be supported by a television commercial and in store print elements like DHs, BTs, Translites, Banner, Bike Back, Hoardings, new brand website, promotion on social media etc.
After spending four years with the emotional proposition of happiness home delivered - ‘Khushiyon ki Home Delivery’, Domino’s Pizza now endeavours to deepen the engagement with consumers, through its new brand positioning that focuses on relationships and bonding.
Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.
