ITC Fiama has launched MyHappimess, an initiative designed to encourage conversations, explore the everyday emotions that go through the human mind and drive awareness around mental well-being and health. The brand with its philosophy of mood upliftment transcends from ‘Joy of Bathing’ to ‘Joy of Living’ with this launch.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
