Force Motors is planning to invest Rs 1,000 crore over the next two years. Of which, the company will invest Rs 400 crore in the passenger vehicle segment and the rest in commercial vehicles space.
Pune-based commercial vehicle maker will raise the said fund through a mix of internal accruals and other capital raising methods
Recently, the company rolled out its first 2.2-litre diesel sports utility vehicle (SUV) 'Force One,' priced at Rs 10.65 lakh (ex-showroom Delhi). The vehicle will be available in the market from September 1. The company has roped in Bollywood actor Amitabh Bachchan as its brand ambassador to promote the vehicle.
The company is also planning to launch two more variants of the SUV over the next two years. The SUV market has an annual potential of 70,000 units and the company aims to sell 4,000 vehicles in the first year.
