Diversified business conglomerate ITC has decided to stick to its Rs 10,000-crore investment plan for setting up luxury hotels across the country, in spite of the global slowdown and the resultant drop in occupancy. The major USP (unique selling proposition) of its products will be responsible luxury.
The company aims to add 1000 rooms, in the next 2-3 years and plans for the next five years is to add 5,000 rooms. The growth trajectory will be across all the four brands that are Luxury Collection, WelcomHotel Sheraton, WelcomHeritage and Fortune Hotels. The group’s current strength is 8,600 rooms from over 100 properties.
