Tata Global Beverages’ Himalayan to be available at Starbucks stores

06 Nov 2012 Evaluate

Tata Global Beverages’ premium mineral water brand - Himalayan, will be distributed at the Starbucks network, which will help it to achieve scale and make it a global brand. It is planning to introduce new variants such as flavored and sparkling water, as it is going to ramp up its presence through the Starbucks stores across the globe.

Himalayan’s presence is limited to Delhi and Mumbai in the domestic market. Tata Global Beverages has been segmenting the water category with Nourishco’s offerings such as Tata Water Plus and Tata Gluco+ at the lower segments of the market and Himalayan at the premium end.

The company has reported 87.06% rise in its net profit at Rs 94.39 crore for the quarter ended September 30, 2012 as compared to Rs 50.46 crore for the same quarter in the previous year. Total income of the company has increased by 9.79% at Rs 594.02 crore for quarter under review as compared to Rs 541.05 crore for the quarter ended September 30, 2011.

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