PVR and Kotak Mahindra Bank have launched co-branded debit card, claiming to be the first ones to offer such a product in the movie and entertainment genre. The partners, which had first launched co-branded credit cards ten years ago, are seeking to leverage on the rise in usage of debit cards in the aftermath of the coronavirus pandemic and the reopening of cinemas across India. Kotak Mahindra Bank has been associated with PVR for over 10 years and wants to add more to the existing products of the two co-branded Kotak PVR credit cards.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
