PVR in partnership with digital service provider UFO Moviez have installed cinema-specific air sterilization device called ‘UFO-Wolf AirMask’ to make theatres a safe experience for audiences who may still be wary of sitting with strangers in closed auditoriums in the wake of the covid-19 pandemic.
The product launched has already been deployed in 60% of PVR’s screens and by mid-December, will find its way to all of the company’s properties. The company has invested around Rs 9 crore in the new technology.
Developed by Kerala-based company Allabout Innovations, these are essentially small machines installed in foyers, auditoriums and washrooms of PVR properties that emit negative ions destroying protein covers of any virus or bacteria. They will allow for usage during shows, ensuring faster turnaround time, making for easy sanitization of cinema halls. UFO is the exclusive distribution partner for the product.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
