ITC’s Master Chef frozen snacks has entered into a strategic partnership with Havmor Ice Cream, owned by South Korean conglomerate Lotte group, to enhance distribution reach.
The partnership will enable ITC Master Chef to leverage 100 Havmor Ice Cream carts to make available its range of 15 easy-to-cook snacks. This allows ITC Master Chef to use Havmor Ice Cream's pushcart distribution network during peak season for frozen snacks, November to March, which is generally the non-peak season for ice cream in markets where winter is dominant.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
