Provogue, apparel firm has entered into an equal joint venture with Raj Kundra’s Super Fight League (SFL) to be called Pro SFL that will hawk the merchandise of mixed martial arts events. This joint venture will first focus on the western region before looking at a national roll-out. SFL specializes in mixed martial art and is promoted by Raj Kundra and actor Sanjay Dutt.
Provogue (India) is engaged in retailing of apparels and accessories in men and women segment. Provogue fashions and accessories were available across 124 Provogue stores and 104 national chain store locations.