ITC has teamed up with Invest India, a non-profit venture by the central government for national investment promotion and facilitation, to crowdsource innovative ideas for single-use plastic substitution and automate waste segregation.
Under the collaboration, ITC Paperboards and Specialty Papers Division (PSPD) has launched the ITC Sustainability Innovation Challenge, which would support innovative startup ideas on sustainable packaging and smart waste management solutions.
As part of the initiative, through the Startup India portal, ITC PSPD is inviting responses from startups towards challenges laid out by the company to find sustainable and smart technology-based solutions that can substitute single-use plastics and automate waste segregation process with smart technology-based solutions to improve efficiency and speed.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
