Cineline India has launched new brand ‘MovieMax’ and logo for cinema exhibition operations of the company. The company is also planning to hive off Non-Core Business and become an asset-light company. The company intends to monetize various assets owned by the wholly-owned subsidiary of the company for growth of cinema exhibition business and reduce debt. The company expects Rs 350 to Rs 450 crore through monetization of these assets.
Cineline India is one of the most renowned real estate players in MMRDA region.