PVR launches third multiplex in Jalandhar

17 Mar 2022 Evaluate

PVR has launched its third multiplex in Jalandhar, Punjab. Strengthening PVR’s footprints across key markets, the new 6-screen property is equipped with laser projection, the first in the city. The erstwhile single screen Friends cinema, a popular destination for city residents has been revamped with a modern cinematic experience to cater to the discerning audience in the city. With this launch, PVR augments its presence in Jalandhar with 15 screens in 3 properties.

The new PVR Friends Cinema incorporates a modern design language in its interiors and has a total seating capacity of 715 guests with plush recliners adding to the comfort factor. It has a visually stunning foyer with multiple framed custom artworks with a renaissance theme, celebrating legendary actors and actresses of Hollywood as well as Indian Cinema. The dual foyer space with concessionaire facilities on two separate levels caters to the gourmet food preference of patrons.

With this launch, PVR Cinemas consolidated its foothold in Punjab with 59 screens in 11 properties and 271 screens across 61 properties in North. PVR strengthens its growth momentum in FY 2021-2022 with 866 screens at 180 properties in 73 cities (India and Sri Lanka).

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.

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