PVR has launched movie non-fungible token (NFT) 'PVRRR' in association with DVV Entertainment, the producers of the upcoming movie RRR, as it looks to add another avenue for promoting movies.
The PVRRR NFTs, which are powered by ngageN, will be available to winners of a contest that it is running from March 20-25, 2022. Customers who buy tickets of 'RRR' on PVR or SPI app or website, stand a chance to win six NFTs and own the exclusive digital collectibles of the movie.
An NFT is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique, and therefore, not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. It can also represent real-world items like artwork and real estate.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
