ITC is accelerating its move to go beyond plastic neutrality, having sustainably managed more than 54,000 tonnes of plastic waste across India in 2021-22. Its flagship solid waste management programme ‘Well-Being Out of Waste' (WOW) has so far covered 1.8 crore citizens across 46.7 lakh households in India's large cities and small towns.
It has adopted a multi-pronged approach to reduce plastic in its operations spanning FMCG, hotels, paperboards and packaging. These include creating robust next-generation environment friendly packaging solutions, mega-scale waste collection programmes under its flagship waste management initiative 'ITC WOW Well-Being Out of Waste' as well as focussed interventions in rural areas, among others.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
