Ashok Leyland has joined hands with Mahindra First Choice Wheels to enter the used commercial vehicles business. The company has inked a MoU with Mahindra First Choice Wheels (MFCWL) in this regard. The phygital platform, as part of the partnership, will facilitate an exchange and proper disposal and purchase of old commercial vehicles.
With the entry into this segment, the commercial vehicle major aims to streamline the used vehicles market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 700 parking yards spread across the country, and other advanced technologies.
Ashok Leyland, the Hinduja Group flagship company in India, is engaged in the manufacturing of commercial vehicles and related components. The company’s products include buses, trucks, engines, defense and special vehicles.
