Elder Health Care shines on foraying into male energy booster segment

03 Jan 2013 Evaluate

Elder Health Care is currently trading at Rs. 92.50, up by 0.60 points or 0.65% from its previous closing of Rs. 91.90 on the BSE.

The scrip opened at Rs. 91.50 and has touched a high and low of Rs. 92.50 and Rs. 91.00 respectively.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 127.50 on 02-May-2012 and a 52 week low of Rs. 66.60 on 14-Aug-2012.

Last one week high and low of the scrip stood at Rs. 95.00 and Rs. 86.45 respectively. The current market cap of the company is Rs. 37.00 crore.

The promoters holding in the company stood at 49.49% while Non-Institutions held 50.51% stake in the company.

Elder Health Care (EHCL), the pharmaceutical and personal care products maker has forayed into the growing male energy booster market, by inking pact with herbal medicines maker Shree Maruti Herbals. The entity has started marketing Maruti Herbals’ flagship product Stay On, considering the growing demand coming from males of 25 years and above.

The company has decided to launch new products in the herbal energy booster segment within the next 12 - 24 months. The company has already grabbed a 5% market share in the category, with a presence in over 7 lakh outlets across the country.

Elder Health Care is engaged in manufacture of a range of FMCG and Skin Care Products through research and development and also products through licensing agreements with Indian and International companies. 

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