PDS’ arm inks pact with ABG for Forever 21 brand

03 Jun 2022 Evaluate

PDS’ UK? based subsidiary -- Poetic Brands has entered into a license agreement with the Authentic Brands Group (ABG) for the Forever 21 brand. As per the agreement, Poetic Brands has been granted the rights for the manufacturing, marketing, and distribution of Forever 21 in the United Kingdom and European regions, including Germany, France, Spain, and Switzerland amongst others.

Poetic Brands will drive the growth of the brand across categories including womenswear, menswear, kids wear, athleisure, swimwear, and fashion accessories. Forever 21 brand will be distributed through leading full?price retailers and popular e?commerce platforms across UK and EU. Poetic Brands also has the opportunity to create Forever 21 shop?in?shops. With this acquisition, Poetic Brands which currently operates with a ?260cr ($35mn) topline will expand its licensed portfolio to include Forever 21.

PDS is a design-led organisation and its talented design teams offer exceptional product development and design services customised to retailers’ requirements.

PDS Share Price

383.05 36.10 (10.40%)
19-Dec-2025 16:59 View Price Chart
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