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Ujjivan Small Finance Bank wins gold for initiative ‘Shagun Ka Lifafa’

29 Jun 2022 Evaluate

Ujjivan Small Finance Bank has won a Gold for its initiative ‘Shagun Ka Lifafa’ at the Cannes Lions International Festival of Creativity, in Creative Commerce category. The initiative aims to give financial independence to women in Tier-II and III Indian cities through a redesigned version of ‘Shagun Ka Lifafa’ - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. The creative agency that partnered with Ujjivan was McCann Worldwide.

The initiative was based on the insight that, in the financially backward and economically weaker sections of most Indian households, men oversee the finances, including access to the bank account. As a result, women tend to lose out on opportunities to be financially active or independent. Even among newly wedded couples, every aspect of their life is characterized by togetherness. However, the finances continue to be managed predominantly by men.

Ujjivan Small Finance Bank (USFB) offers small finance to underserved & unserved segments in India. The bank aims to work for the financial inclusion of the country.

Ujjivan Small Fin Share Price

58.77 -0.46 (-0.78%)
17-Apr-2026 16:59 View Price Chart
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