Timex Group India unveils Waterbury Ocean collection

07 Jul 2022 Evaluate

Timex Group India has unveiled its Waterbury Ocean collection, an upcycled watch made of ocean-bound plastic to tackle pollution. The innovative collection honors the Timex brand's rich legacy of design and legendary durability and takes a purposeful step toward a more sustainable future for all with the usage of Swiss-made tide ocean material, furthering the brand's commitment to tackling important issues such as pollution in the ocean ecosystem.

Through the partnership with tide, an award-winning organization that works to prevent new plastics from entering the ocean, the bracelet, case and dial of the Waterbury Ocean collection are made using ocean material. Plastic is first collected by fishermen from the coastlines, which is then sorted, cleaned, shredded, and recrafted in a Swiss facility using carbon-neutral transport and solar power, where it is then upcycled. Timepieces from this collection, through tide, commit to reducing the consumption of fossil fuels, creating employment for local communities, specifically fishermen, as well as improving the underwater habitat through its cleanup efforts.

Timex Group India designs, manufactures and markets innovative timepieces around the world.

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314.70 -0.80 (-0.25%)
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