Saregama India has inked global deal with YouTube for YouTube Shorts, a short format video experience on YouTube. This partnership will allow users to create Shorts on YouTube using Saregama’s humongous catalogue of songs.
Starting now, YouTube Shorts creators will be able to use music from one of the most extensive music libraries of India, which includes classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt, Laxmikant Pyarelal at the same time latest hits from Badshah, Neeti Mohan, Papon, Adnan Sami and many other contemporary artistes.
The short content format is very popular among audiences and creators as it is a very inclusive way of expressing thoughts, emotions, moods or experiences in a more vibrant, personal, engaging and meaningful manner.
Saregama India engaged in manufacturing, selling and dealing of gramophone records, radio receivers, radiograms, record players, record producers, pick-up cartridges, components and accessories thereof and other allied products.
