IndusInd Bank, by improving its ATM offerings, like giving the option of drawing currency in the denomination of their choice, as well as allowing them to draw cash without using cards has seen surge in customer acquisition. The private sector lender is the only bank to offer choice money in their ATM services - which provide the option to choose the denominations from Rs 100, 500 and Rs 1,000.
The private bank has also seen a rise in even customers of other banks coming into its ATMs because of these facilities. In the last month around 17 lakh users used IndusInd bank’s ATMs and 75% of those were non-customer and 5-7% of these customers come to bank for opening savings bank account. It has about 852 ATMs across 320 locations in the country.
