Arvind’s subsidiary - Arvind Lifestyle Brands has inked a long term licensing agreement with Iconix Lifestyle India, a joint venture (JV) between Iconix Brand Group, USA and Reliance Brands for Ed Hardy. Ed Hardy is the alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form across apparel and accessories.
Arvind Lifestyle Brands one of the largest players in the apparel brands and retail space in India, with a portfolio of 13 international brands & retail concepts and 12 own brands, will hold the exclusive multi-year license to manufacture and distribute Ed Hardy apparel and accessories throughout India. Ed Hardy is projected to launch in India during Autumn/Winter 2013 with a new global product and price strategy.
Ahmadabad based Arvind is the flagship company of the Lalbhai group. The company is one of India's leading composite manufacturers of textiles and is also among the largest denim manufacturers in the world. It also manufactures a range of cotton shirting, denim, knits and bottom weights (Khakis) fabrics. Arvind also markets branded apparels.