Honasa Consumer, which owns new-age FMCG brands like Mamaearth and The Derma Co, has filed draft red herring prospectus (DRHP) with Securities and Exchange Board of India (SEBI) for its initial public offering (IPO).
The net proceeds from the IPO would be utilised towards advertising expenses to improve awareness and brand visibility, setting up new exclusive brand outlets, investment in its subsidiary BBlunt for setting up new salons, general corporate purposes and inorganic acquisition. Kotak Mahindra Capital Company, Citigroup Global Markets India, JM Financial and JP Morgan India are the book-running lead managers to the issue. The equity shares of the company will be listed on the BSE and NSE.
Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.
