Arvind’s arm inks pact to market and sell basic intimate apparel in India

11 Feb 2013 Evaluate

Arvind Lifestyle Brands, a subsidiary of Arvind, has entered into an agreement to market and sell basic intimate apparel in India under the Hanes and Wonderbra brands, two of the largest and well known global apparel brands, under a licensing agreement with US based Hanesbrand.

Recently, the Arvind Lifestyle Brands inked a long term licensing agreement with Iconix Lifestyle India, a joint venture (JV) between Iconix Brand Group, USA and Reliance Brands for Ed Hardy.

Ahmedabad based Arvind is the flagship company of the Lalbhai group. The company is one of India's leading composite manufacturers of textiles and is also among the largest denim manufacturers in the world. It also manufactures a range of cotton shirting, denim, knits and bottom weights (Khakis) fabrics. Arvind also markets branded apparels.

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