PVR is aiming to operate 1,000 screens by the end of FY24, by adding 100 more screens in the next 15 months. The company, which achieved the milestone of 900 screens, would invest around Rs 300 crore to add another 100 screens. As part of the expansion, the company is entering into newer cities, especially in the south and east parts of the country, where it has a negligible presence.
PVR is looking for smaller cities, which are unserved and have high potential. In the current quarter, PVR would add 30 screens. As per the company, some of the screens which are currently under fit-outs would also be ready for operation in the March quarter.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
