Elder Health Care is currently trading at Rs. 70.00, up by 0.85 points or 1.23% from its previous closing of Rs. 69.15 on the BSE.
The scrip opened at Rs. 70.00 and has touched a high and low of Rs. 70.00 and Rs. 70.00 respectively.
The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 127.50 and a 52 week low of Rs. 66.60.
The current market cap of the company is Rs. 28.00 crore.
The promoters holding in the company stood at 49.49% while Non-Institutions held 50.51% respectively.
Elder Health Care (EHCL), the pharmaceutical and personal care products maker, has entered into a tie-up with Richfeel Health & Beauty to foray into the haircare market estimated at around Rs 12,800 crore. As per the tie-up, the company will market and distribute Mumbai-based Richfeel’s professional haircare products across the country except for Western India.
EHCL would initially focus on metro’s and Tier-II cities for marketing and distributing Richfeel Health products. The company expects a turnover of about Rs 15 crore by the end of 2013-14 from hair and skin care verticals.
Richfeel Health & Beauty runs India’s largest chain of Trichology (hair and scalp clinics) and also an eminent player in the salon products range.
Elder Healthcare manufactures as well distributes various products through licensing agreements. Its product portfolio includes deodorants, mouthwash, among others.
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