Raymond, the major textile brand is planning to please women by offering ‘made-to-order’ garments for women from its manufacturing facilities based in Bangalore. Currently, it has ‘Made-to-Measure’ - customized solution market with only 45 outlets, as the high margin ‘customized tailoring’ is still niche in India.
The company has taken this initiative after moving out from the women’s wear category with its ready-to-wear brands such as Parx and Color Plus. But it continues to have women’s wear under its flagship readymade brand of Park Avenue in the western formal wear category.
