Ashok Leyland launches ‘Luxura Magical India Bus’

21 Feb 2013 Evaluate

Ashok Leyland, the country’s second largest commercial vehicle manufacturer, has launched the ‘Luxura Magical India Bus’, with Toofles Foundation, in support of ‘Charter for Charity’, a new concept in India.

The bus that has been re-modeled into a super luxury liner by the world renowned auto designer Dilip Chhabria will be operated by Mann Travels with The Park also on board as Hospitality partners. Another unique aspect of this venture is that 50% of the proceeds from the operations of the bus will go to the charity partners to the venture - ‘Goonj’, an NGO and the Cancer Institute (WIA).

The ‘Magical India Bus’ has been specially designed with just nine luxurious reclining seats. The super luxury liner is equipped with a spa - with two therapists on-board, a kitchen, a wash room and all the other trappings like passenger entertainment, information systems and individual controls. The bus is also Wi-Fi enabled.

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