PVR opens first multiplex post-merger with INOX Leisure at Indore

18 Feb 2023 Evaluate

PVR has inaugurated its first multiplex post-merger with INOX Leisure at Indore, Madhya Pradesh. The new 8-Screen Multiplex at Phoenix Citadel Mall in Indore will strengthen the company’s foothold in the state with 54 screens in 10 properties. This launch consolidates the merged entity’s presence in Central India with 299 screens in 70 properties across 25 cities in Madhya Pradesh, Gujarat, Rajasthan and Chhattisgarh.

Located in the chic and upscale neighbourhood of Indore at the popular MR 10 Road Junction, the new multiplex has a seating capacity of 1318 and incorporates two Auditoriums of INSIGNIA, one each of KIDDLES and BIGPIX along with 4 other Auditoriums. The elegantly designed multiplex is equipped with advanced Laser Projection system for razor-sharp visuals, Dolby Atmos surround sound experience, 3D powered by Volfoni Smart Crystal Diamond solution.

Providing customers with the perfect signature experience, the lobby features a mirrored and coffered ceiling with stunning chandeliers and fine furniture. The Insignia lounge, with its rich burgundy colored theme, stands out and greets the guests with a warm and luxurious feel. The lounge also features a large video wall and a live food counter serving a variety of gourmet dishes.

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.

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