PVR launches 11-screen multiplex cinema at Uttar Pradesh post merger with INOX

24 Feb 2023 Evaluate

PVR has launched Lucknow’s biggest cinema in Lulu Mall, the largest shopping mall in the city after the merger with INOX Leisure. The 11-screen Superplex will strengthen the company’s foothold in Uttar Pradesh with 158 screens in 32 properties and consolidates the merged entity’s presence in North India with 438 screens in 100 properties.

Located in the upmarket Amar Shaheed Path neighbourhood of the state capital of Lucknow, the 11-Screen Superplex is designed in a contemporary style reverberating luxury, glamour and exuberance. The city’s most advanced cinema includes the multi-sensory 4DX format, premium large screen format P[XL], two Auditoriums of PVR’s luxury format, LUXE along with 7 Auditoriums with last row recliners.

The Superplex with a seating capacity of 1841 audiences is equipped with the best-in-class theatrical technology to offer an immersive and enhanced cinematic experience. This includes the SP4K Laser projectors that deliver ultra-high resolution, sharp, and bright images, advanced Dolby Atmos surround sound and REAL D 3D digital stereoscopic projection.

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.

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