Hyundai Motor India has entered into a partnership with FMCG major ITC's Agri Business Division to strengthen its brand presence in rural markets. Under the partnership, the automaker will promote its model line-up on ITC's extensive agro and rural platforms to enhance brand recall in rural pockets. This association is aimed at strengthening HMIL's brand resonance and association with potential customers across the hinterland of India.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
