PDS, Authentic sign long-term strategic partnership for Ted Baker in Europe

28 Apr 2023 Evaluate

PDS and Authentic Brands Group (Authentic) have signed long-term strategic partnership for Ted Baker in Europe to establish Ted Baker Design Group (TDG) as the brand’s global hub for design and innovation.

PDS, through a UK subsidiary, will serve as the global hub for the newly established Ted Baker Design Group (TDG) and take on Ted Baker’s design and merchandising functions. Further, this entity will become a core licensee and operating partner for Ted Baker. TDG, which will be located at Ted Baker’s current London headquarters at 101 Cleveland Street, will be responsible for all design, development, and product innovation servicing partners around the world, ensuring that the brand’s vision and ethos are preserved. Global Ted Baker distribution partners will purchase the brand’s core categories from TDG, including men’s and women’s sportswear and outerwear, men’s dress shirts, women’s dresses, and fashion handbags. Additionally, TDG will service wholesale accounts in the UK and Europe.

PDS is a design-led organisation and its talented design teams offer exceptional product development and design services customised to retailers’ requirements.


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