MMTC’s JV launches ‘Sampoorna Vishwas’ campaign

11 Mar 2013 Evaluate

Minerals and Metals Trading Corporation’s (MMTC) joint venture (JV) with Gitanjali Group, the world’s largest integrated branded jewellery manufacturer-retailer, ‘Shuddhi Jewels’ has launched ‘Sampoorna Vishwas’ campaign with Ameesha Patel as its brand ambassador. With this new campaign, the brand reinstates the assurance of purity and quality offered to its consumers through its products.

The campaign, conceptualized by JWT, has warm tones and earthy feel and is set against a traditional backdrop.  While the print campaign has been shot by Vishesh Verma, the TV campaign has been shot by director Atul Manjrekar. The campaign, running amongst leading Indian publications and leading TV channels, is just one of many initiatives in a multi-pronged consumer campaign that Gitanjali Group - MMTC will roll out this year for ‘Shuddhi Jewels’.

Gitanjali Group is a 52-year-old entity having stores outside the country including USA. It is only in the last few years that it is concentrating on retail markets to boost revenue. Gitanjali has a presence in more than 60 cities across India with 90 stores.

MMTC is major global player in the minerals trade and is the single largest exporter of minerals from India. With its comprehensive infrastructural expertise to handle minerals, the company provides full logistic support from procurement, quality control to guaranteed timely deliveries of minerals from different ports, through a wide network of regional and port offices in India, as well as international subsidiary.

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