Ashok Leyland has entered into a strategic partnership with Cholamandalam Investment and Finance Company to offer financing to dealers. The alliance between the automotive major and the financial institution aims to provide 130 Ashok Leyland dealerships nationwide with an array of comprehensive inventory funding options to address working capital requirements of dealers.
The sales and marketing teams of Cholamandalam and Ashok Leyland would work together to develop joint marketing and financing programmes for mutually furthering the volumes of business.
Ashok Leyland, the Hinduja Group flagship company in India, is engaged in the manufacturing of commercial vehicles and related components. The company’s products include buses, trucks, engines, defense and special vehicles.
