UFO Moviez India, Qube Cinema Technologies to forge transformative strategic alliance

UFO Moviez India Ltd. | Film Production, Distribution & Entertainment | Media | BSE: 539141 | NSE: UFO

08 Jul 2023 Evaluate

UFO Moviez India and Qube Cinema Technologies are planning to forge a transformative strategic alliance, proposing two 50:50 joint ventures aimed at bolstering industry recovery. One joint venture will be focused on the commercial monetization and marketing of the combined cinema advertising inventory, on behalf of UFO and Qube in India, and the other to oversee feature film mastering, localization and content delivery within India and Nepal.

Cinema advertising, currently a fragmented and duplicated market, has had limited opportunities for comprehensive market research, evaluation, and post-execution assessment. To meet this challenge and enhance services to the advertising community, the proposed joint venture will consolidate advertising inventory from both partners for on-screen, off-screen, and the mobile advertising of UFO's Caravan Talkies vertical. The newly formed entity, once operational, will operate across approximately 6,500 screens, amplifying the visibility of in-cinema advertising as a key advertising medium. Leveraging a larger, unified Ad sales team, the venture will seek to broaden its reach and explore avenues, on behalf of UFO and Qube, for ad sales across various media.

In an effort to streamline operations and increase efficiency, both UFO and Qube will jointly manage the business of mastering, localization as well as electronic and physical content delivery in a separate joint venture. This will significantly benefit the film industry as producers and distributors will have a single point of contact for their DCI and Non-DCI mastering, localization and content delivery needs in India and Nepal. With UFO and Qube sharing similar infrastructure, the joint venture plans to optimize these resources over time to provide significantly superior services to the film industry.

UFO Moviez India operates India’s largest satellite-based, digital cinema distribution network (in terms of numbers of screens) using its UFO-M4 platform, as well as India’s largest D-Cinema network (in terms of numbers of screens).

UFO Moviez Share Price

74.33 0.02 (0.03%)

08-May-2026 16:59 View Price Chart

Peers

Company Name	CMP
PVR	1074.05
Saregama India	360.15
Shemaroo Entertain.	103.00
Balaji Telefilms	123.00
UFO Moviez	74.33
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