Jubilant FoodWorks - Domino’s Pizza, the market leader in the organized pizza home delivery segment in India, has launched a new communication campaign for pizza mania range, offering the perfect way to celebrate small moments of joy such as one’s ‘pehil kamayi’ or first salary. The campaign builds on the euphoria around celebrating one’s first salary with loved ones, with Domino‘s Pizza Mania, priced at just Rs 44.
The campaign which is supported by two new TVC’s is an extension of the ‘Yeh Hai Rishton Ka Time’ brand positioning. It revolves around the theme of making small occasions in life more memorable. Aimed at connecting with young consumers, Domino’s has re-introduced the delicious Pizza Mania range, promising to be the best finger-licking option to celebrate with family and friends without worrying too much about the cost.
Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.
